Sub Sahara is a dynamic musical act hailing from New Zealand, known for blending Afrobeat, reggae, and contemporary funk with vibrant energy and powerful social messages. Originally formed by a group of friends from diverse African and Pacific backgrounds, the band brings together electric guitar riffs, infectious percussion, and soulful vocals to create a sound both fresh and rooted in tradition. Since their formation, Sub Sahara have built a loyal following through uplifting live performances at renowned Kiwi festivals and venues, channeling their immigrant experiences into music that explores identity, migration, and community resilience.

Their debut EP received critical acclaim for its heartfelt storytelling and genre-defying sonic palette, while subsequent releases have propelled them onto the international stage. Driven by a commitment to cultural connection and creative experimentation, Sub Sahara continues to amplify underrepresented voices in the Aotearoa music scene, offering audiences a powerful celebration of rhythm, hope, and unity.