Roberto Lodola is an innovative Italian artist born in 1955 in Dorno, a small town in the province of Pavia. Throughout his career, Lodola gained recognition as a pioneer of the New Futurism movement in the early 1980s, blending visual art, design, and popular culture with a distinctive sense of energy and vibrancy. He is best known for his use of luminous plexiglass, neon lights, and colorful forms that evoke the aesthetics of the eighties, merging the influences of historic Futurism with those of Pop Art, comics, and advertising imagery.

Lodola’s work often celebrates the dynamism of modern life, portraying dancers, musicians, and urban scenes with a lively, almost cinematic quality. His pieces have been featured in numerous exhibitions across Italy and internationally, and his iconic light installations have become symbols of the Italian contemporary art scene. Over the decades, he has collaborated with prestigious brands, contributed to public art projects, and produced album covers for famous musicians, cementing his reputation as an artist who effortlessly bridges high art and popular culture.