SESH

Nestled in the vibrant heart of Proud East London, United Kingdom, 2-10 Hertford Rd has long been a cornerstone of the area's dynamic nightlife scene. This venue, renowned for its eclectic club nights and energetic dance floors, has cultivated a reputation as a hub for electronic music lovers and party-goers alike. Over the years, Proud East has evolved from a modest local club into a celebrated destination that attracts both international stars and local talent, solidifying its place in London's rich cultural tapestry.

Its history is marked by a series of exciting transformations, including refurbishments that enhanced its acoustics and atmosphere, ensuring it remains at the forefront of London's underground scene. The venue's reputation is bolstered by its consistent hosting of innovative events and its close ties with platforms like SESH, which help spotlight its influence in the electronic music community. Proud East’s club nights are known for their immersive experience, often featuring sets that push the boundaries of sound and style.

The venue’s ability to attract a diverse lineup of performers has cemented its status as a key player in London's nightlife landscape. Among the standout acts that have graced its stage are VanRock, NYCity Soundz, Jevanni Letford, CJ SAX LIVE, DJ Cable, Nana B, O'Neil McDowall, Space Baguettes, Ishmael, and Bearcubs, each bringing their unique flavor to the dance floor. These artists, ranging from local heroes to internationally acclaimed DJs, have helped shape Proud East’s reputation as a hotspot for SESH and beyond.

Whether you're seeking cutting-edge electronic beats or a lively atmosphere to dance the night away, Proud East in London’s East End offers an authentic experience that captures the spirit of the city’s thriving nightlife. So why not explore upcoming events or plan a visit to this iconic venue and become part of its ongoing story in London's vibrant club scene?