SESH

Now&Wow, an emblematic fixture in Rotterdam’s vibrant nightlife scene, has become synonymous with innovation and eclecticism in the electronic music world. Originally opened in 2000 by Ted Langenbach and Pietra Ligura, the venue quickly gained notoriety for its avant-garde approach to clubbing, combining music, fashion, and art into a unique sensory experience. Located initially in the Maassilo, an old grain silo transformed into a cultural hotspot, Now&Wow carved out a niche by hosting extravagant themed parties that drew in a diverse crowd eager to embrace the unexpected.

The club's reputation for pushing boundaries and challenging the status quo solidified its position as a cultural touchstone in the Netherlands. Its influence extended beyond the confines of Rotterdam, attracting international attention and setting a high standard for immersive nightlife experiences. However, like many institutions in the ever-evolving landscape of electronic music, Now&Wow underwent significant changes over the years.

In 2007, the original venue closed its doors, leaving a void in Rotterdam's nightlife. After a hiatus, the club made a triumphant return in 2018, reopening in the same iconic Maassilo building. The revitalized Now&Wow continued its legacy, blending its iconic style with modern elements to captivate a new generation of club-goers.

Throughout its storied history, Now&Wow has played host to a plethora of notable artists, both international and local. Its stage has been graced by the likes of techno pioneer Jeff Mills, the eclectic sounds of Honey Dijon, and the electrifying performances of Carl Craig. Local talents such as Benny Rodrigues and Michel de Hey have also found a home at Now&Wow, reinforcing the club's commitment to showcasing the best of Dutch electronic music.

This seamless blend of global and local acts has cemented Now&Wow's status as a cornerstone of Rotterdam's dynamic nightlife scene, continuing to inspire and enthrall audiences with its bold and boundary-defying approach.