Ms. Yoo is a vibrant nightlife venue located in the heart of New York City, known for its unique blend of Korean-inspired cuisine, creative cocktails, and energetic atmosphere. Established in 2017 in Manhattan’s Lower East Side, Ms.

Yoo quickly distinguished itself as more than just a restaurant and bar, evolving into a beloved social hub for locals and visitors alike seeking a dynamic nightlife experience with a distinctly Asian-American twist. Named after and conceptualized by Chef Esther Choi—who aimed to honor her grandmother’s legacy with her inventive dishes and welcoming ambiance—Ms. Yoo has built a strong reputation for merging New York’s diverse cultural tapestry with the warmth and convivial spirit of Korean gatherings.

The venue’s décor combines industrial-chic elements with traditional Korean motifs, creating a setting that feels trendy yet inviting. Over the years, Ms. Yoo has been at the forefront of the city’s late-night dining scene, earning praise for its innovative food and drink menus as well as for its role in popularizing Korean street food and soju cocktails within the broader nightlife community.

While the venue has remained at its original location since opening, its layout and offerings have evolved to include more live music, DJ sets, and themed parties, further solidifying its status as a nightlife destination. Ms. Yoo’s cultural significance is reflected in its loyal following and its embrace by New York’s creative communities, often hosting collaborations with local artists, musicians, and culinary talent.

Notable artists who have contributed to Ms. Yoo’s vibrant scene include both acclaimed DJs such as Rich Medina and local favorites like DJ Ushka, alongside K-pop themed party collectives and performance artists including SIREN and Boogie Knights NYC. The venue has also featured pop-up performances by members of the NYC drag and ballroom scene, as well as collaborative sets featuring musicians broadly connected to the city’s Asian-American cultural movement.