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Motiv was a well-known nightclub and lounge located in Santa Cruz, California, United States. Since opening in the early 2000s, Motiv quickly established itself as a hub for nightlife and dance music culture on the central California coast. The venue occupied a prime spot in the heart of downtown Santa Cruz and was noted for its multi-level, sleek and modern design, with a vibrant main dance floor, an upstairs lounge, and balcony seating.

Motiv distinguished itself both through its upscale atmosphere and by catering to diverse crowds, ranging from students from nearby UC Santa Cruz to locals and out-of-town visitors. Over time, the club adapted to changing trends, updating its interior décor and sound system, and often modifying its music programming to fit evolving tastes in electronic, hip-hop, and dance music. While remaining in its original location at 1209 Pacific Avenue, Motiv underwent significant renovations to enhance the guest experience, reflecting its commitment to both style and sound quality.

Culturally, Motiv played a significant role in bringing cutting-edge nightlife to Santa Cruz, helping to establish the city as a regional destination for live DJ events and weekend parties. In addition to weekly music events, Motiv collaborated with local talent and producers, supporting the growth of Santa Cruz's music scene and nightlife industry. Even as ownership changed hands and the venue adjusted to new management directions, Motiv maintained its reputation as a consistent hotspot for dance, socializing, and high-caliber entertainment.

Notable artists who have performed at Motiv include international acts such as DJ Dan, Donald Glaude, Worthy, and Maximono, alongside prominent local and regional DJs like Audio1, DJ AD, MikeNice, and residents such as Mateo and GUTTstar.