The HHV.de Store, located in Berlin, Germany, is an iconic institution deeply interwoven with the city’s vibrant music and nightlife scene. Originally established as an online vinyl and streetwear retailer in 2002, the brand quickly expanded its presence, opening its physical store in Friedrichshain in 2007. Over the years, the HHV.de Store transcended its retail roots, evolving into a key hub for music lovers, DJs, and the urban cultural community.

Known for its impeccable curation of records and progressive approach to street fashion, the store naturally became a gathering place and, in turn, a venue for intimate in-store gigs and exclusive launch parties. Rather than functioning as a typical nightclub with nightly dancefloor events, the HHV.de Store established itself as a renowned venue for DJ sets, listening sessions, and releases that drew crowds from across the city and beyond. Its warm, community-focused atmosphere, matched with excellent sound and an impressive vinyl selection, bolstered its reputation for being at the cutting edge of underground culture in Berlin.

Structurally, the store underwent a significant renovation in 2022, modernizing the space while paying homage to its roots, resulting in enhanced event capabilities and a refreshed design aesthetic that seamlessly merges retail and nightlife experiences. The HHV.de Store stands today as a symbol of Berlin’s enduring love for vinyl culture and independent music, a space where emerging talent and established icons meet in a uniquely collaborative and open environment. Notable artists who have performed or appeared at the HHV.de Store include international acts such as Madlib, Dam-Funk, and DJ Premier, as well as esteemed locals like Dexter, Suff Daddy, and Figub Brazlevič.

The venue has also regularly hosted performances and listening sessions by up-and-coming producers and DJs from Berlin’s vibrant electronic and hip-hop scenes, further cementing its role as a cornerstone of the city’s musical landscape.