SESH

Cupra City Garage Manchester is a contemporary urban space situated in the heart of Manchester, United Kingdom, that uniquely blends automotive innovation, nightlife, and cultural experiences. Opening its doors in late 2022 as part of Cupra’s global vision to create multifunctional, immersive venues, the Manchester location quickly established itself not just as a flagship showroom for the Spanish automotive brand but as a thriving hub for nightlife, live music, and creative events. The venue is particularly notable for redefining the typical car showroom experience by integrating music performances, DJ sets, art installations, and pop-up exhibitions, transforming the industrial showroom into an energetic nightlife destination.

Its design reflects modern industrial motifs characteristic of Manchester's recent urban renewal, helped by a structure that has remained in its Deansgate location since inception and has not been relocated or fundamentally restructured to date; instead, Cupra City Garage has evolved through versatile use of the space, modular interiors, and state-of-the-art AV installations. The venue’s cultural significance lies in its ability to attract a diverse, style-conscious crowd and its reputation for supporting both local talent and internationally acclaimed artists. It has become a symbol of Manchester's ongoing fusion of commerce, culture, and nightlife, fittingly echoing the city's historic roots in both industrial innovation and groundbreaking popular music.

Notable artists who have performed at Cupra City Garage Manchester include internationally recognized acts such as Pete Tong, Eats Everything, and Jaguar, as well as a vibrant range of local talent including Mason Maynard, DJ Paulette, and the Manchester-based electronic duo Space Afrika. The space has also hosted special appearances and DJ sets in collaboration with local radio stations like Reform Radio, helping amplify emerging northern voices in the electronic music scene.