Afas Live, located at Johan Cruijff Boulevard 590, 1101 DS in Amsterdam, is a renowned music venue and nightclub that plays a central role in the city's vibrant entertainment scene. Since its opening in 2001 (originally known as Heineken Music Hall until 2017), Afas Live has become one of the Netherlands’ premier destinations for live music and club events. Designed specifically to deliver top-tier acoustics and a flexible space for audiences of up to 6,000 people, the venue quickly gained a reputation for its outstanding sound quality and modern infrastructure, tailored to accommodate large-scale concerts, dance parties, award shows, and corporate events.

Afas Live holds cultural significance as a key player in Amsterdam's nightlife, often considered a stepping stone between smaller clubs and the city’s massive stadium venues. It is praised for fostering a sense of intimacy despite its large capacity, making it a favorite among both audiences and performers. Since its inception, Afas Live has not changed its physical location but underwent a major rebranding in 2017—transitioning from Heineken Music Hall to its current sponsor-driven name, with corresponding updates to its visual identity and improvements in its facilities.

The venue’s proximity to other major entertainment halls like the Johan Cruijff ArenA and Ziggo Dome situates it in the heart of Amsterdam’s concert district, making it a focal point for music fans. Over the years, Afas Live has hosted a diverse range of artists across genres, reinforcing its position as an essential platform for both established acts and emerging talent. Its flexible setup—featuring the main Black Box performance hall and a smaller adjacent space, Beat Box—allows it to cater to events of all sizes, further solidifying Afas Live's status as a cultural landmark.

Notable artists who have graced the Afas Live stage include international stars such as Prince, Madonna, Alicia Keys, Ed Sheeran, Lady Gaga, Dua Lipa, Kendrick Lamar, Bruno Mars, Gorillaz, and David Guetta. The venue has also spotlighted prominent Dutch and European acts like Within Temptation, Anouk, Armin van Buuren, Kensington, De Jeugd van Tegenwoordig, Marco Borsato, and Caro Emerald, reflecting its ongoing commitment to both global and local music scenes.