On July 31, 2025, the basement pulses. APOTHÉKE, New York’s clandestine cocktail den, opens its doors for Cool Contest / APOTHÉKE—a night fueled by deep cuts and analog grooves. Stepping up is DJ Xboyfriend, architect of afterhours energy and selector known for weaving shadowy tech with percussive heat.

Simple Pleasvres joins, his sound shimmering between minimal house, acid textures and slinking techno. Expect a sound journey built on tactile rhythm and smoky atmosphere, mapped for those who dig beneath the surface. Capacity is intimate.

The crowd: select. The lighting low, the system uncompromising. All energy into the dancefloor, leaving the world above behind—this is Cool Contest at APOTHÉKE.