Sha3by Chic

Sha3by Chic is an exuberant artistic collective founded in Cairo, blending the electric energy of Egypt’s shaabi street culture with whimsical contemporary art and design. Known for their playful use of bold colors, kitschy motifs, and upcycled materials, Sha3by Chic transforms everyday objects and fleeting moments from daily life into imaginative works that celebrate the beauty and chaos of urban Egypt. Their multidisciplinary approach spans painting, installation, fashion, and performance, all infused with satirical humor and a reverence for Cairo’s vibrant marketplaces and street scenes.

Since their inception in the late 2010s, they have exhibited across the Middle East and Europe, earning a reputation for revitalizing cultural nostalgia with a mischievous, modern flair. At the heart of Sha3by Chic’s artistry is a commitment to authenticity and joyous self-expression, inviting audiences locally and globally to reconsider what is beautiful, valuable, and uniquely Egyptian.