rebrånded

rebrånded is an experimental artist collective originating from the Netherlands, recognized for their distinctive approach to multimedia installations, digital art, and audio-visual performances. Formed in 2018, the collective emerged from the vibrant underground scenes of Rotterdam and Amsterdam, blending backgrounds in graphic design, electronic music, and new media theory. rebrånded explores themes of identity, consumption, and digital transformation, often utilizing recycled materials, open-source technology, and generative algorithms to craft immersive environments that challenge perceptions of authorship and originality.

Their work has been exhibited internationally in venues ranging from alternative art spaces in Berlin to prominent festivals such as Amsterdam Art Week and Ars Electronica. Known for their collaborative ethos, rebrånded frequently partners with local communities, technologists, and fellow artists, pushing the boundaries between audience and creator. Through a deliberately mutable identity and a reluctance to attribute works to any single individual, rebrånded disrupts conventional narratives in art, inviting viewers to question both the message and the medium.