Preference is a contemporary artist known for his vibrant and intricately layered typographic artworks, which merge the urban aesthetics of street art with a refined approach to visual messaging. Hailing from London, Preference first began experimenting with graffiti in the late 1990s, gradually developing a unique, text-focused style recognizable for its sharp lines, bold color palettes, and an innovative use of language as both form and content. His pieces often juxtapose multiple scripts, fonts, and languages, exploring themes of communication, translation, and the visual power of words within public spaces.

While his roots remain deeply embedded in graffiti culture, Preference's works have transitioned from city walls and train carriages to international galleries and exhibitions, earning critical acclaim for their graphic impact and conceptual depth. Throughout his career, Preference has collaborated with community art initiatives, curated public installations, and produced large-scale murals, all while remaining committed to pushing the boundaries of how text interacts with architecture and urban environments. Balancing the subversive origins of street art with a thoughtful engagement in contemporary discourse, Preference continues to challenge viewers to rethink the spatial and cultural significance of written language.