umru

umru is a producer and artist based in the United States, known for his innovative approach to electronic music and his role in shaping the sound of the hyperpop movement. Emerging from the internet-driven music communities, umru gained widespread attention in 2017 with his breakout production on Charli XCX’s mixtape "Pop 2," particularly for the track "I Got It." His own debut EP, "search result," released in 2018 on the label PC Music, showcased his experimental, bass-heavy production style and featured collaborations with vocalists such as Banoffee and Oklou.

umru’s work is characterized by his manipulation of unconventional sounds, glitchy textures, and an adventurous approach to songwriting. He has continued to collaborate with a diverse array of artists, contributing remixes, singles, and production credits to projects across the pop and electronic spectrum. With a continually evolving sound and a reputation for pushing creative boundaries, umru stands at the forefront of a new generation of producers redefining the landscape of contemporary pop music.